The Future of SEO 2025—with Mohammed Sahal, Digital Marketer from Thrissur

I’m a digital marketer from Thrissur and have been part of digital marketing for many years. SEO has changed a lot in my journey. SEO best practices are flexible and changing frequently, and that’s why it’s important to know the SEO future best practices.

What will SEO best practices look like in the future that will still be valid in 2025?

Let’s examine the trends and the best practices you need to be aware of to keep your website on top of the search results.

1. User experience (UX) will be more important than ever.

In the future, you will need to focus more on user experience (UX). Search engines, especially Google, are keeping track of user experience on your site. Companies with a thoughtfully designed, easy-to-navigate, fast-loading, mobile-friendly site will always win.

You should plan to invest in more user-based design and fast load times to keep users throughout their experience.

2. Voice Search and Voice-First should be addressed.

Smart speakers and smart assistants are growing, so you need to also optimize for voice search. People will generally speak a bit differently than they write. They use natural and conversational language. Your content should also reflect this.

Use FAQs, long-tail keywords, and structured data to set the tone for a conversational nature.

3) Content Creation with AI

AI has completely changed the landscape for content creation. There are tools that utilize artificial intelligence that will help you with not only idea creation, identifying and embedding relevant keywords, and even writing your content. Just remember, AI is there for you as an assistant, not a replacement.

Always make sure your final content was reviewed by a human, is quality content, and is of value to your audience.

4) E-A-T and Authority

Google’s E-A-T—expertise, authority, and trustworthiness—is more important than ever, and you will build trust by providing valuable content, getting authoritative backlinks, and hiring some experts to work with you.

To build E-A-T for your business, it is important to show clear expertise as well as support your assertions or claims with reputable and authentic sources.

5) Video Optimization

Video content is both engaging and extremely powerful from an SEO perspective! Optimize video titles, descriptions, and metadata, and ensure you utilize video transcripts and closed captions, which can help with the indexing of (searching) that content while also improving accessibility.

Engaging video content can improve dwell time and bring visibility in search.

6) Mobile-First Indexing

Google is using a mobile-first method for its indexing; the mobile version of your website will now be the default website for indexing and ranking purposes. Therefore, mobile responsive (design) is not optional; rather, it’s a requirement!

Ensure you are regularly testing your website on mobile devices to make sure it is presenting in a consistent manner and is a good experience.

7. Local SEO Strategies

For any Thrissur business or location-based business, local SEO will be a difference maker. Claim your Google Business Profile, get some reviews, and promote geo-targeted keywords.

When it comes to local search engine optimization, you want to be consistent: With name, address, and phone number (NAP) information across the internet.

8. Secure & Accessible Website

Security and accessibility are among the new ranking factors. You need to be on HTTPS. You have to follow the accessibility standards; include descriptive alt text for images and order your content logically.
A website that is both secure and accessible creates trust and allows search engines to index and discover your site more easily.

9. Data, not Decisions

There are some tools, such as Google Analytics and Google Search Console, that will assist you before and after you implement a strategy. Treat them as places to learn whether and how people are interacting with your website so that you can make better performance-based decisions about your website.
Use concrete data to inform your SEO efforts. Not assumptions or beliefs.

10. Structured data first.

Schema markup (structured data) is an easy way for search engines to discover and understand what is on your website. It will help your visibility, as search engines often serve enriched snippets in search engine results pages (SERPs).
You should implement schema markup wherever possible, including for articles, products, events, and FAQs, in order to help capture the potential of being displayed as a produced listing.

The Future, What Will It Be?

As we advance into the future of search engine optimization, it is no longer sufficient to just be up to date with trends. You must be able to understand the impact of changing trends on user experience and utility, become more technical, and embrace the new technology as early adopters.